If you are a business owner trying to expand your company's online brand, then you're probably familiar with the principles of inbound marketing.
In the internet age, conventional marketing strategies no longer work as they once did; audiences have little patience for lengthy TV or radio ads that disrupt their experience and are more accustomed to advertisements that are personalized to their needs and interests.
Social media is the best way to connect with today's audiences -- in fact, it's vital.
Inbound marketing strategies can enhance your social media presence, achieving greater conversions and a more profitable bottom line.
Some examples include:
Social media ads
Blogging
Viral marketing
Influencer marketing
With all of these methods at your disposal, it's worth asking yourself why you would waste time and money slowly building your brand awareness through dated outbound marketing strategies—e.g., PPC, trade shows, and print ads—when you could be making sales the moment the consumer becomes aware of your product or service.
Social media is the crucial element that can achieve this. Here are some of the best reasons to overhaul your company's online profile.
Social Media and Inbound Marketing
Inbound marketing is a philosophy that goes hand in hand with social media. It allows you to take full advantage of the advertising opportunities that platforms like Twitter or Instagram present. However, accessing these opportunities can be difficult if nobody knows who you are.
Promoting your brand isn't just about luring in customers; It's about converting those customers into fans who will share your content and attract more readers. Take the time to curate your company's social media profile by:
Posting frequent content
Paying attention to what your readers respond well to
These are easy actions to attract a loyal fanbase to promote your brand for free.
Understanding Your Target Audience
Like the rest of the world, your target audience lives on social media—all you need to do is find them or, better yet, have them find you.
It may not seem easy to distinguish who is interested in your brand from who isn't, but this can become easier over time if you pay careful attention to what your audience responds well to.
Monitor your followers' profiles and note what content they like and share frequently. For example, if you find that they tend to follow more businesses that post video content, consider gearing your content more towards that medium.
Staying ahead of evolving internet trends and being able to cater to those trends will place you ahead of the competition while keeping your digital marketing strategy fresh and dynamic.
SEO
While the connection between Search engine optimization (SEO) and social media may seem unclear, the two are an effective pairing in inbound marketing.
Like social media, SEO makes your brand more visible to the denizens of the internet and directs more traffic to your business's website through practices such as:
Posting content
Optimizing keywords
Backlinking
Having multiple social profiles
Active social media presence
Your website is where you do most of your business, so naturally, you'd want to direct as many people there as possible.
Benefits of Social Media for Inbound Marketing
Social media is a way to stay active with your audience and industry. Posting content for readers builds brand authority, which attracts greater conversions.
Time spent on social media, in this case, is anything but time wasted -- adopting a social media strategy is guaranteed to improve inbound marketing, resulting in greater returns on investments and a more profitable bottom line.
If you want to improve your business's digital marketing and SEO strategies, consider joining Sugoi's mailing list for more content like this.
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