Over the past few years, social e-commerce has become increasingly interactive with its consumers, thanks to many advancements made within the past few years. These innovations made within digital and social platforms allow brands to give consumers the desired connections. The future of e-commerce will appear bright as we share our thoughts.
E-Commerce Growth Stabilizes
E-commerce growth skyrocketed during the first year of the COVID-19 pandemic. Since then, growth has slowed but hasn’t stopped entirely. Strong, healthy e-commerce markets will bring tough competition and create giants capitalizing on convenience, speed, and low prices. Brands nowadays are looking to get on an even playing field with e-commerce by looking to social media.
Social Media Is More Ubiquitous
More and more people use or visit social media platforms in some form or manner, with Gen Z using social media to research brands at a higher rate than search engines. Social networks are now the second most popular way consumers search for products and services to buy globally.
Over the next few years, more businesses will increase their social media marketing to grow their company. Having a good rapport with brands on social media will make consumers more likely to buy from them than competitors and spend more overall. In addition, ad reach is making its way across major social media platforms to help brands connect with potential new customers.
Even though social media advertising will be here to stay, brands will also work on using these platforms to communicate with their consumers in varying ways that go above and beyond businesses' normal advertising. Strategies like these will help forge connections that make customers return for more.
Metaverse
With Web3, social media and digital platforms have fundamentally changed how brands interact with consumers. The Metaverse is one of these changes born from these changes, a virtual environment that allows for a seamless connection. However, the gaming world does more virtual connectivity than anyone, with players and onlookers being captivated by sharing moments that actively blur the lines between the worlds.
Big businesses believe that interacting with customers within the Metaverse will be normal, and important steps are being taken to make this true, such as investing in solutions to solve the high energy requirement blockchains require and fighting for market shares for AR and VR gear. Consumers expect both physical and virtual reality to be interchangeable within ten years.
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