Online content is the bridge between a business and a consumer. But, with so many different ways of reaching your audience, it’s hard to find the right one for your brand. Keep reading to learn seven types of content creation that digital marketing should focus on to expand your reach.
Blogs
Blogs have existed since the beginning of the Internet but have since become sophisticated tools for businesses to reach their intended audience. Nowadays, they’re easily accessible, relevant, and well-written. They’re also easy to post, share, and find through search engines.
If you want to maintain a self-hosted blog, with sites such as Blogger, WordPress, Medium, and Tumblr. Post according to a schedule and include a call to action in each. You should also link blogs to other posts to help the reader discover more of your content.
Listicles
No matter what you think of list articles, they’re popular because they’re easy to read, accessible, and visually appealing. They’re also easy to create: All you need is a topic and a number, and then you fill it in with the information you gather.
However, they should still be informative and well-crafted to keep the audience invested. Make sure your catchy title correlates with the list; otherwise, readers will be confused and potentially click off. Ensure all the information is understandable and pertinent to the subject.
Ebooks
Ebooks are a type of long-form content in the form of PDFs or other HTML formats that allow you to give information about a topic you’re knowledgeable about. This also helps establish authority.
For best practices, the goal of an ebook is to provide solutions so that it can be of value to your audience. Otherwise, they’ll look elsewhere for information. It’d also be best to minimize advertising—keeping it to 5-10 percent of the content—and focus on broad solutions to the subject at hand.
Infographics
Infographics are one of the most popular forms of content as they give plenty of information in a presentable way. They’re also three times more likely to be shared on social media due to being visually engaging, digestible, and shareable. Creating an infographic requires creative skills, and it’s best to keep it organized, with a descriptive title and a clear, easy-to-read font.
Video
One of the most successful types of content, video, is helpful for 96 percent of consumers, and 75 percent are more likely to purchase something. This type of content drives traffic to your website and business and increases shares, comments, and conversions.
Forms to consider making are interviews, behind-the-scenes videos, and explanation videos. Like ebooks, the goal is to provide your audience with answers to questions, solutions to problems, or just information they find relevant.
How-To Guides
Instructional content such as how-tos is similar to blog posts, as they’re long-form and go further in-depth, with a step-by-step guide on tasks ranging from building a chair to saving a document as a PDF.
It’s great for building trust with your audience, sharing expertise, and growing email lists. The tutorial’s formatting and style depend on who you try to reach and what business.
Case Studies
Case studies use archetypal examples in order to show any challenges the reader might be facing in a broad and relatable way.
These also foster relationships and loyalty by demonstrating how your product, services, or business can help the audience solve any problems they might be struggling with.
To keep the content inviting and relatable to their issues, focus on the hows and whys of the story and approach it from the perspective of success.
If you want to reach a person with the right kind of information, it has to be relevant to the topic they’re searching for, visually appealing to a variety of people, and easy to share to grow your influence online.
With these seven types of content creation under your belt, you’ll be able to choose which one is right for you and use that knowledge to market your business.
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