There are a few things that unite everyone: food and social media. Food brands are everywhere on social media, but none have had the staying power compared to the brands mentioned today.
Starbucks
Starbucks has a large, strong, and loyal following on social media by sharing visually stunning content that showcases their products creatively. One of the ways they do that is by utilizing user-generated content and influencer marketing to be one with their audience.
With varying campaigns that strive to be inclusive for all, Starbucks encourages customers to include their product content. It capitalizes on creativity and straightforward relation to Starbucks' brand and products, especially since they're so easy for anyone to join.
Ben & Jerry's
Ben & Jerry's is well known for its fun, quirky social media content that reflects its brand personality and partially consists of humor and pop culture references to resonate with its audience.
The other part is ensuring they openly align themselves with organizations and individuals with the same goals, values, and perspectives as them. The ice cream giant understands the value of making its stances on social issues, and doing so allows better reach of its activism and connects with its audience more.
Tasty
Popular food brand Tasty has amassed a large following on social media via quick and easy recipe videos. Eye-catching visuals, step-by-step instructions, and engaging music have allowed Tastey to make recipes and cooking more fun and accessible to their broad audience.
In addition, not only do they have accessible recipes, but they have also made them even more accessible by adapting them to portions of their audience who have varying dietary restrictions. They've also taken the extra step to put their recipes in native languages other than English.
Whole Foods
Whole Foods has used its social media platforms to show its commitment to being healthy and sustainable with its food, lining up with its customers' values.
Displaying recipes and cooking tips and sharing information about sourcing practices/where they get their products helps develop the relationship with their core audience. After doing this for several years, Whole Foods has established itself as a trusted and reliable source for its audience, further inspiring it.
Chobani
Chobani is a yogurt brand that uses social media to showcase the versatility of its products. They share recipes with photos that catch the eyes of their consumers and raise interest, meal ideas, and snack inspiration to show how yogurt can be used in various ways.
Chobani is aware that people don't necessarily buy just their product. They buy what they can do with it. They succeed by creating a quirky, engaging, enjoyable, warm atmosphere.
McDonald's
McDonald's uses social media marketing to promote its menu items and connect with customers. They share behind-the-scenes content, such as how food is made and how its made in such a way as to guarantee consistent quality to their customer, one of their key aspects to success is being consistent in terms of taste and quality, no matter which location you visit worldwide.
In addition, they have interactive features and promotions that consist of all-day breakfasts, "Happy Meals," and fostering brand loyalty via the McDonald's Rewards program, allowing customers to earn redeemable points for free items. This will enable them to engage with their audience and keep them returning for more.
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